Name * First Name Last Name Business Name * Website * http:// What social media are you active on? * Please provide links in the next section Instagram Facebook Twitter Tik Tok LinkedIn Social Media Links What other digital tools do you use? * E-Newsletter Youtube Podcast Webinar Host E-Book Other Size of Business * $0 - $100,000 annual revenue $100,000 - $500,000 annual revenue $500,000 - $1M annual revenue $1M - $5M annual revenue >$5M annual revenue How many employees do you currently have? * What inspired you to start your business? * Select all that apply Passion for a particular product or service Desire for financial independence Frustration with the corporate world Desire to create a solution to a particular problem Other If other: What does your business do, and what products or services do you offer? * How does your business differentiate itself from other similar businesses in the industry? * What challenges have you faced as a business owner? * Financial constraints (i.e., having enough money, finding grants, raising investment etc) Employee management (i.e. Hiring practices, wearing too many hats, leadership skills, etc) Competition (i.e. too much, or too little) Limited support system and/or knowledge of how to move forward Other If other: Have you overcome those challenges? * Yes Somewhat No Explain how you have addressed those challenges? What is your company's mission statement? * How do you ensure that your mission statement is reflected in your day-to-day operations? What types of marketing platforms do you currently use (or are interested in using in the near future)? * Check all that apply Social media – posts, not paid Social media – paid advertising Content marketing – ie. Blog posts, e-newsletters, etc Print advertising (online or actual print) Other If other: What are some of the biggest lessons you've learned as a business owner? * Who is your target audience? * How do you stay informed about industry developments and changes? * Can you share an example of a successful project or campaign that your business has executed? * Do you have any metaphors to help customers understand how your product or service works? * What sets your company culture apart, and how do you cultivate a positive and productive work environment? * How do you plan to use the contentRUNWAY deliverables? * On our company website In social media and/or on YouTub E-newsletters, company updates, emails etc. Podcasts, Video interviews, etc Addition to a new or existing e-book In advertisements and/or news articles (online and/or in print) Which of the following best characterizes your use of video for your business over the last 3 years? * We have not used any videos Self-captured videos only Professional videos only We have used BOTH created self-captured videos and professional videos My company has been featured in videos made by other organizations (news media, other companies etc.) Unsure What made you decide to participate in contentRUNWAY? * Check all that apply Cost Timing Reputation of Company Other If other: Do you have any questions for the Ward 1 Studios team and/or your Regional Innovation Centre, to help you better prepare for contentRUNWAY day? (Please allow 2 business days for a response) Thank you!We look forward to hosting your business on the contentRUNWAY
